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Khandan Co. pistachio

Design: Meysam Naderi
Location: Iran
Project Type: Produced
Client: Khandan Co.
Product Launch Location: Global
Packaging Contents: Pistachio
Packaging Substrate / Materials: Paper
Printing Process: Offset

A package should attract attention at the time of purchase. Thousands of products in the store are competing to grab the buyer's attention, and a package on a store shelf has less than three seconds to capture that attention. This does not mean that the package must necessarily be complex or simple, but that it must be in line with the customer's tastes.

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