The new Iconic water brand FJORD

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Artisan Icelandic Water
Packaging Substrate / Materials: Glass and aluminium
Printing Process: Flexography

We wanted to create a water brand as iconic as evian and VOSS but not bottled in plastic and not 2 feet tall! the smaller glass can shaped bottle is both unique and convenient, whist costing more to produce and distribute, we feel people would pay for the better taste and better size, without warm plastic – gross.

The name is fun and foreign and sounds cool and quenching especially to someone in Australia struggling with the heat!. No other country seems as fresh and pure as Iceland and an equally crisp name for such a brand..FJORD a beautiful word relating to water. The vivid brand colours would be for advertising and crates etc and the bottle itself would stay minimal and pure utilising the 2 strongest brand traits of evian and VOSS one is a better taste better bottle and one has iconic colours and crates that are themselves a interior design aesthetic.