Winemakers Series

Design: The Edison Agency
Location: Australia
Project Type: Produced
Client: The Brown Family Wine Group
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset, with foil stamping x 2 and a white high build gloss

Brown Brothers Winemaker’s Series is range of wines that celebrate ‘The Kindergarten’, the micro-winery located at their iconic Milawa estate. Inspired by their history of innovation, this series includes small batch alternative varietals, unique blends and excellent single vineyard expressions.

CHALLENGE:

• This project needed to highlight the sophistication of the wine, whilst also demonstrating the hand-crafted/experimental nature of the product
• Convey the winemakers hand-print and provide the recognition back to the master craftspeople
• Simplify the multiple/unique wine-making processess into an easy to navigate system.

SOLUTION:
Celebrating the experimental styles the brand is so famous for, this enigmatic range has been brought to life with beautifully finished print embellishments, a bespoke die-cut label and a bold minimalist aesthetic. Bespoke sophisticated iconography depicts the wine-making process and a hand-drawn Batch no highlights the limited release handprint of our hero winemakers.