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Zhashkiv Boar Local Craft Beer

Design: TS/D Agency
Location: Ukraine
Project Type: Produced
Client: New Products Group
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, Flexography, Digital printing

Zhashkiv Region is rich for its Nature. So we had a hard time choosing the best one for a Character. After long discussions the Boar was the right one — drastic enough to expess the atmoshere of rural companies in local pubs. A brewery that inhales a sparkling soul into each batch. They do not tolerate artificial maltose, indifferent coinage, blind commerce. They carry a culture of natural ingredients, transparent processes, pure taste — by offering an honest product with a fragrant beer character!

What's Unique? We created humanized 3D illustrations, because this approach is not typical for beer brands. We made it to be unique and more recognizible. We gave human traits to each boar, that represent different type of beer. Behind each character it is a personal story. Consumer could create a part of this story by himself. Someone is a bartender, someone a brewer, someone a brewer. But all of them have something in common, they love really good beer.

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