Austin Hope: A Love Letter to Paso Robles

Design: Makers & Allies
Location: United States
Project Type: Produced
Client: Austin Hope
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, debossing

A Paso native, Austin Hope has made a life’s work showcasing the beauty, structure, and versatility of Paso Robles wine. A modern man with an old soul, he’s put a new spin on the traditional Cabernet that only he himself could do. He would later be honored as the Paso Robles Wine Industry Person of the Year, and this Cab would be awarded an incredible 97 points from Wine Enthusiast.

Our design for this groundbreaking wine is a subtle nod to traditional, heritage Cabernet labels, but with a bold and confident emphasis on the Paso Robles AVA. Printed on thick, rich paper with a strong deboss, it feels as though the paper was letterpressed by hand and invites you to savor every word in this very personal love letter to his muse, his backyard, his home: Paso Robles, California.