Bonilat Cheese Strings

Design: Aram Atyan
Location: Armenia
Project Type: Produced
Client: “Bonilat” LLC
Product Launch Location: Global
Packaging Contents: Cheese, Cheese stick, Cheese strings
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography

“Bonilat” company is based in Yerevan city, Armenia. They presents quality natural dairy products: milk, sour cream, cottage cheese, buttermilk, butter, cream, yogurt, squeezed yogurt, yogurt, kefir, yogurt, cocoa-cheese.

I have been hired for their new product package design, which is Suluguni cheese strings. At the first step i made 3-4 concepts that were totally different one from another. My clients chose the one with girl illustration holding barrel, which is the main key of the concept, since this oval part is transparent and you can see the product inside.

Old logo of “Bonilat” was too busy with lots of unnecessary details, uneven outlined stroke width etc. Clients wanted a logo that will be evolutionary connected with the old one, since buyers already connected with the oval shape of the logo and leaves.

I designed many logos, but this one is the winner that somehow reminds us the old logo but improved, more clean and minimalistic, without unnecessary slogan and lines. I made several concept variations that varies with color, layout and overall mood, but still have the same girl illustration with barrel in hands.

What’s Unique?
My clients chose the one with girl illustration holding barrel, which is the main key of the concept, since this oval part is transparent and you can see the product (Cheese strings. sticks) inside.