Desman’s Honey

Designer: Ali Barakat Emara
Location: Egypt
Project Type: Produced
Client: Dasman apiaries
Product Launch Location: Kuwait
Packaging Contents: Honey
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

Brand
“Dasman apiaries” is a premium brand that produces a high quality and 100% pure honey. It owns bee apiaries at Kuwait’s boundaries that are characterized by fresh and clean air, far from polluted areas.

Task
The task is creating a luxury packaging to suit the targeted audience who prefers premium honey, and enhancing the brand’s distinct competitive edge, namely, owning pollution-free bee-apiaries.

What’s Unique?
We have chosen two premium colors which are black and gold, and the logo used elegant fonts at a large size to be the package hero. We also added an illustration of bee apiaries on the left label’s panel. All these items aim to guarantee a unique customer experience and enhance brand positioning in retail marketing.