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Extremes Meet

Design: Stas Qlare Shvechkov
Location: Russia
Project Type: Produced
Product Launch Location: Americas
Packaging Contents: Health chips
Packaging Substrate / Materials: Polypropylene package
Printing Process: Flexography

The harmony of opposites is one of the most popular topics in Qlare. The product concept, as well as the packaging design, focuses on the combination of seemingly incompatible products and flavors. However, the taste characteristics of the new chips are perfectly balanced and create a harmony like yin-yang.

The basic variations of the snack flavors are combinations of apple and cheese, spinach and orange, pumpkin and honey.

The packaging material used is polypropylene with flexography printing technology. Thanks to the black matte color, which is rarely used by chip manufacturers in the target market in the packaging design, the product will stand out on the shelves of retailers.

What's Unique?
The concept of the product is unusual - the harmony of the seemingly incongruous. In other words - Extremes meet.





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