Feletti — La Crema Del Commendatore

Agency: Happycentro
Art Direction: Federico Galvani
Lettering, Illustration & Graphic Design: Erica Zipoli
Photography: Federico Padovani
Beautiful hands: Andrea Alice Bronzetti
Location: Italy
Project Type: Produced
Client: HDI Holding Dolciaria Italiana S.p.A.
Product Launch Location: Global
Packaging Contents: Hazelnut Spread
Packaging Substrate / Materials: Glass jar
Printing Process: Foil stamping

Let’s keep on our journey into the wonderful world of chocolate!

This time we’re just landed on one of the most luxurious forms: the hazelnut spread. The new Feletti’s cream recipe, without palm oil and richer in hazelnuts, required a positioning adjustment and a complete restyle of the pack.

We therefore worked on the naming “La Crema del Commendatore” and we developed the design giving a major stand to the figure of the founder of the brand.

Is your bread ready!