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Design: Blürbstudio
Location: Poland
Project Type: Produced
Client: Hakuro
Product Launch Location: Global
Packaging Contents: Make up Brushes
Printing Process: FSC® certified paper, Offset, UV, Foil-Stamping, Embosing, Die cut

Hakuro is a Polish brand that manually produces high-quality, natural and synthetic make-up brushes.

Their competitive advantage is the ability to stack natural bristles, giving the effect of exceptional softness. Hakuro's brush production process is close to the traditional one cultivated in Japan, hence the brand's inspiration with the culture of the The Land of the Cherry Blossom.

The aim of Hakuro's rebranding was to adapt the brand image to the quality of the products that were carefully refinedover the ten years of the brand's existence.
These packages are a combination of very good quality paper with appropriate printing techniques that were supposed to enhance these papers. Additionally, die-cuts were created to keep the brushes in the air.

We didn't want to use any synthetic materials, just paper. The use of folistamping on the edges of the packages is also unique, we have tested them long enough so that each package fits together like a puzzle, regardless of the series.

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