Showing Posts With:

John Dory - Frozen food products

Design: Moloko Creative Design Agency
Location: Belarus
Project Type: Produced
Client: John Dory
Product Launch Location: Belarus
Packaging Contents: Frozen seafood
Packaging Substrate / Materials: Plastic

The aim was to bring frozen seafood brand John Dory’s new line, MOPE от John Dory, to the frozen products market under its own new trademark. Based in Minsk, Belarus, and represented by the retail network SeaFoodBar by John Dory, the line’s brand products are of a high quality. The main target audiences are those who like quality products and are looking for an alternative to chilled seafood and fish.
It was important to diversify the product range, which, in our country, is represented by simple vacuum packaging that doesn’t have any design or has a really poor design. We wanted to bring quality packaging design to the industry. Our task was to increase the level of frozen products in the Belarusian market.
First, we used sand as a background, which was a direct reference to the sea. Secondly, we used only two colors. The main color is scarlet, bordered by bright orange. It reflects the color of tuna meat and shrimp. The scarlet color highlights the name and benefits of the product on the package. And we added the additional color of saturated blue. This is a hint of sea water.

All the elements and illustrations are lined with soft sand from the bottom of the sea. We also added fishing nets, and the illustrations of tuna and shrimp creates a vintage mood for the whole package.
We were able to take all client's wishes into account and reflect all necessary product information on the packaging. At the same time, we made it interesting, preserved the hierarchy of text blocks, added negative space and all of the brand’s important product advantages.

We also did not use photos, and, instead, made the choice to use easy illustrations. This method helps to not distract the buyer’s attention from the main information on the package.





12 comments: John Dory - Frozen food products

  1. I am very happy to read this article. I enjoyed this article. I love it!!!, I just follow you and I love everything.
    custom cereal box
    lip gloss boxes
    custom packaging boxes with logo
    pre roll box
    custom cartridge boxes

    v

    ReplyDelete
    Replies
    1. I am very happy to read this article. I enjoyed this article. I love it!!!, I just follow you and I love everything.
      custom cereal box
      lip gloss boxes
      custom packaging boxes with logo
      pre roll box
      custom cartridge boxes

      Delete
  2. I'm very glad to visit your informational Post. I appreciate good writing. This is the best way to announce your product to the world.
    Custom Cardboard Boxes

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. I like your writing style and appreciate your efforts. Beautifully manage content on your blog. I like your writing style and appreciate your efforts. For More details visit us:Custom Rigid Boxes .

    ReplyDelete
  5. I like your writing style and appreciate your efforts. For More details visit us:Custom Rigid Boxes

    ReplyDelete
  6. Sal Limousine provides stellar luxurious car services and 24/7 Miami airport limo transportation to downtown, Miami Beach, and surrounding areas.

    Limo Service Miami

    Miami Limo Service

    ReplyDelete
  7. Your Custom Packaging is a professional and creative custom packaging & printing company in North America. Our services range from custom packaging, custom printed boxes, shopping bags, to innovative graphic design service.
    Cell no: (856) 335-5531
    Email: info@yourcustompackaging.com

    ReplyDelete
  8. At ASL Limo, our goal is to provide excellence in luxury ground transportation along with consistent and professional service every time. We establish relationships of trust with our customers and strive to bring them the very best experience possible.
    Cell No: 857-352-8138
    Email: asllimoblack@gmail.com

    ReplyDelete
  9. This comment has been removed by the author.

    ReplyDelete
  10. Car Services San Diego provide an amazing travelling experience with professional chauffeur services. Here you will find a fantastic collection of luxury vehicles waiting for you to ride and explore the San Diego with your family, business meeting or friends.

    ReplyDelete

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.