la buona terra – Edition 2021

Design: Jacopo Coen
Location: Italy
Project Type: Produced
Client: la buona terra
Product Launch Location: Global
Packaging Contents: Olive oil EVO BIO
Packaging Substrate / Materials: Glass bottle, Aluminium cap
Printing Process: Screen printing

The new bottle for “la buona terra” has a modern and minimalist line. We chose to screen print the bottle, not only for aesthetic reasons, but also to prevent the oil from staining the label, so that the product is always perfect at the table. In order to optimise the production costs of our bottle, so as not to burden the final price, we developed the graphics using only the colour used as a base for screen printing (white).

Among the information, we chose to indicate the quantity, not only in litres, but also in kilos of olives to underline the close relationship between the oil and the fruit. This calculation was made on the basis of the average production of the last 5 years (15 litres/quintal). In addition, to further strengthen the link with the territory, we have provided the GPS coordinates of our olive grove, so that anyone can see exactly the plants from which our oil is produced.

We packaged the whole thing using recycled materials (printer’s cuttings as shock absorbers) and recycled paper for the box and prints. For us, communicating BIO also means this.