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Bay of Plenty

Design: Radar
Location: Russia
Project Type: Produced
Client: Agama
Product Launch Location: Russia
Packaging Contents: Seafood
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Bukhta Izobiliya (subbrand of Agama company) – Russian market leader in frozen seafood, developed a new product line of chilled ready-to-eat fish meals.

Russian social networks exploded, when our SMM department has launched the most extraordinary accounts for the Bukhta Izobiliya (Bay of Plenty) brand. We managed to create a whole new world inhabited by beloved characters.

The fantastic feedback from the posts and the popularity of individual characters pushed the client team and us to transfer them from digital domain to reality. The package of joyful snacks is the best place to use your favorite characters and heroes.

The package continues to represent the friendly and modern style of our brand communication style. The bright colors provide its individuality and set us apart from competitors. To make the products on the package look perfect, we performed a professional photosession.





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