Belle

Design: Rodrigo Rodrigues da Silva
Location: Brazil
Project Type: Concept
Packaging Contents: Skin Care
Packaging Substrate / Materials: Plastic
Printing Process: Silk screen

Belle is a skin care brand, with handmade products aimed at women aged 21 to 40, classes A and B. The objective was to create a visual identity that emphasized the naturalness and beauty of women. The idea of using the comma in the logo, is to make an allusion to the slogan and purpose of the brand “a break to take care of you”. The pink and green colors are contrasting and manage to bring nature and the feminine at the same time. A simple, clean and minimalist design has the same objective for the brand and the packagings.