Bulbo

Design: Flávio Benassi
Location: Brazil
Project Type: Concept
Packaging Contents: Healthy Chocolate Powder
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Digital Printing

Bulbo is a brand of natural powdered chocolate with high levels of protein, no added sugars, and lots of flavors. Its flavors of strawberry, chocolate, and vanilla; contain a mixture of carob in its composition. The idea behind the concept was for Bulbo to convey that feeling of creaminess and flavor in its colors, typography, and graphic elements, so the organic shape present in the logo and packaging is inspired by the creamy drop of chocolate milk, also have elements that are present in a chocolate cup, such as air bubbles and grains. The misaligned typography in the logo shows that the brand is relaxed and fun in its products, bringing a more accessible language to its audience.