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Cardinal

Design: CreativeByDefinition
Location: Romania
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Cardboard

The package design idea brings intensity and flavor to the forefront with bold colors that create an exclusive palette across the range. The detailed orientated composition of this branding package is evoking the product identity.

The strategic approach of the branding design focuses on the company's commitment to quality. Inspired by the strong character of the coffee, the crafted illustration of this branding package unveils a cardinal bird. Different types of box design packaging were developed to offer more options to the customers for easy usage. Depending on the box design packaging, the position of the cardinal differs while creating unique visual effects.

An art-inspired composition describes the brand's position in the premium sector. The entire mood of the brand's aesthetic is dark, bold, and authentic, presenting a product that needs to be savored. Across the branding package, the introduction of a powerful illustrative element creates impact and generates interest. The logo design adds elegance to the composition. On the other hand, the insertion of the red number 4 on the main box brings a note of modernism. The entire branding design creates a product that consumers will easily pick from the shelf.





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