Cold-Pressed 160 Protein Powder

Design: Tommy Slane
Location: United States
Project Type: Student Project
School: UW-Stout
Tutor: Nagesh Shinde
Packaging Contents: Protein Powder
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Cold-Pressed 160 is a cold-pressed protein powder, as you can probably guess by the name. Our goal is to provide a better alternative to regular protein powder through the cold-press process. This process allows the ingredients to never come into contact with temperatures that could potentially damage them, therefore retaining more of the natural vitamins and minerals found in the unprocessed product. We are taking a new take on protein powder so we also wanted to take a new approach to the packaging as well.

This package is meant to reference the diagrams of the cold-press process and use it as a means of organization for all of the information. With this being a series of three flavors, each flavor is unique in the organization and they all flow together perfectly when sitting side-by-side. Overall I wanted to put the production process at the center of this brand while also making it fun and light-hearted at the same time.

What’s Unique?
When researching current protein and supplement packaging, all of them are very aggressive and follow and similar pattern design-wise. Here I wanted to do the exact opposite of that and create some inviting and creative that the common consumer could approach easily. The actual production process is also quite unique and cold-pressed protein products are still very much an emerging market that I wanted to capitalize on.