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Hubbards Be Mighty - An attitude of possibilities

Design: Onfire Design
Location: New Zealand
Project Type: Produced
Client: Hubbards
Product Launch Location: New Zealand
Packaging Contents: Granola
Packaging Substrate / Materials: Carboard Box
Printing Process: Offset Printing

Creating a super tasty granola, packed with fibre and Low GI was right up Hubbards street. Be Mighty is a product range that energises and inspires consumers to go out and get stuff done during their day. This was Hubbards chance to stake a claim in the natural energy category of breakfast foods.

We took this opportunity to turn the new Hubbards brand language up to max. A white pack emphasises the clean energy which is dominated by the universal visual icon of ‘hell yeah!’ - the pumped fist (of course holding a Spoon for eating granola). Bold colours, big expressive type and copywriting that inspires positive thinking breaks category norms and underlines the 'can do' attitude.

Being mighty is a New Zealand mindset, eating Be Mighty fuels that mindset.





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