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Jelen Pivo New VBI

Design: DesignBüro
Location: Serbia
Project Type: Produced
Client: Jelen Pivo
Product Launch Location: Serbia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle label, Can
Printing Process: Offset print, flexo

What makes one brand the brand?

It's the visual and emotional connection with the consumer. What we feel when we use it, and at the end, what we remember when we think of it. Every brand has its unique code. Starting from the logo itself, color code, combination of brand assets, used in such way that only that brand has.

That was the foundation from which we embarked on to redesigning the @jelenpivo visual identity. We decided to strip the brand to its essence, to eliminate all those irrelevant and secondary elements that burdened it, making the way for a firmer and stronger connection with the consumers.

What's Unique?
We used the brand's most reckognizable elements like yellow color, gothic letterings and the stag, and ditch everithing else but still kept the reckognition of the brand as it was.





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