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La Valle

Agency: sccl studio
Branding: Amr Hammam
Location: Egypt
Project Type: Produced
Client: La Valle resorts
Product Launch Location: Egypt

La Vallee is a resort that is located in front of Marina 5 Gate, providing residents with units to spent luxurious vacations and enjoy breathtaking views.

The main inspiration of the logo is merging between sun and the letter “V”. The “Sun” element represents the energy of vacations in addition to the warmness of quality time. As for the letter “V”, it reflects the brand identity of La Vallee curved to represent comfort and ease. The whole logo is designed in a symmetrical pattern referring to the resort’s solid construction.





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