LUCIANA V

Design: Maria Romero
Location: Spain
Project Type: Concept
Packaging Contents: Hair cosmetics
Packaging Substrate / Materials: Plastic

Branding, graphic identity and web design for a range of hair care products, aimed at middle-age hairs.

This brand was aimed at a new generation of middle-age people aware of the environment and the origin of the product consumed, but, at the same time, who understand cosmetic products as an aspirational good. Thats by we decide to use elegant and clean typographies to communicate elegance but sincerity at the same time. With no other noisy elements, only a simple description of the product and its benefits.

What’s Unique?
The lettering of the logotype. Position the brand as an ecological cosmetic brand but with an aspirational elegant touch.