Pivoteka Dobroe 2021

Design: PNFLV branding agency
Location: Russia
Project Type: Produced
Client: Pivoteka
Product Launch Location: Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Plastic

Fabulous beer packaging for the Pivoteka beer supermarket chain. We decided that knights in our world should not hunt dragons, and dragons should not steal princesses, let alone eat them. Instead, the knight and the dragon will be best friends who visit each other and generally live together peacefully and amicably. We want there to be more good in the world, and let it become more at least on our labels.

For Dobroe beer, we drew an illustration and a comic strip about the friendship of a knight and a dragon, and made a bottle in the form of the main character. There are also many inscriptions and details on the label that are interesting to read when the beer is poured into glasses. Perhaps the label will serve as the beginning of an interesting conversation and a good evening in good company.