Alison Cosmetics

Design: Mahmoud Ragab
Location: Egypt
Project Type: Concept
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Cardboard, Glass

This is a logo design and packaging for an online beauty store that mostly sells skincare products and cosmetics that include lipsticks, eyeshadows, blushes, and eyeliners. All of the products are vegan, and they’re well known for their limited edition subscription box where they sell several of their best-selling cosmetics in a curated package.

Their previous logo was just a boring font and was barely readable when used as a profile picture on their company’s social media accounts. They were hoping that I could make their products more memorable with an eye-catching logo design.

What I did for the logo design is that I made a wordmark with a font that reflects class and elegance. I used a leaf of a tree to have a vegan element in the wordmark and incorporated it in the L and I letters from “Alison”. The wordmark is dynamic meaning that It can be used as a full wordmark and also as an icon by only using the “Li” icon.