Hey Day

Design: Nastya Lukina
Location: Russia
Project Type: Produced
Client: Terra
Product Launch Location: Russia
Packaging Contents: Natural fruit chips
Packaging Substrate / Materials: Paper, Doy Pack
Printing Process: Offset printing, emboss, varnish

Product: Hey Day – natural fruit chips made from ripe fruit, using unique drying technology that allows chips to retain almost 100% of vitamins.

Task: To develop an optimistic and recognizable package design, to emphasize company’s careful approach to fruit selection and naturalness; how the product is easy to eat and is high in fruit energy.

Solution: Design idea is based on an image of a hand holding a whole fruit – a simple, kind and clear image allowing to create a flexible system and to form a recognizable package on a shelf.