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KIMEL Happy Clothing

Graphic Designer & Illustrator: Fernanda Barreno
Location: Ecuador
Project Type: Concept
Packaging Contents: Packaging clothing
Packaging Substrate / Materials: Paper, Boxes, Stickers

Kimel is a modern children's clothing brand, focused on children from 2 to 9 years old. The inspiration for the concept was the baby elephant and its attributes: joy, sweetness, grace, peace, intelligence.

Kimel happy clothing seeks to compete with simple communication; the elements use the white spaces and the layout tends to express a calm structure. The archetype that was worked with was the Innocent, associated with optimism and motivation, qualities necessary for healthy growth. For the isotype, it was thought of a distinctive element that was quickly identifiable on any scale. The color palette includes a set of violets, oranges and greens; allowing some versatility in the use of backgrounds and applications.

What's Unique?
The graphic result combines matt finishes with UVI glaze. This can be seen specially in labels, boxes and shopping bags. The illustration takes protagonism both as a background and as a symbol. The color palette works with different variations and gives the packaging a distintive feature.

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