Mimo CacauShow

Posted on

Derrick Lin

Global

Designer: John Lennon
3D: Victor Notário
Location: Brazil
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Vergê Diamante 220g
Printing Process: Offset

The Mimo Line, is sophisticated and intense. Shows that chocolate is present as form of love and affection at all times of the year. It is a tribute by CacauShow to Chocolate.

There are special moments for giving gifts to someone in or ourselves, and several times are days that are not highlighted in the calendar as a special date, but we immediately remember that family dinner with our grandparents that was not marked, much less expected but striking. Like that long-awaited promotion after so many hours of study, or else that wonderful news of a new member coming to the family.

All these moments are wonderful memories and so we seek to present these dear people in these dates. Mimo comes with this proposal to bring in the form of flavor those memories, with a packaging designed for bring tactile experiences with a light texture and flavor unmistakable chocolate.

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What’s Unique?
To give more independence to visually impaired people Cacau Show brought to the new line a textured packaging, bringing to the fore a more tactile experience, in addition we brought points important parts of the packaging for reading in Braille. Thus enabling new experiences for everyone who wishes to present a special person with a Mimo.