Perekusno

Design: Defense
Location: Ukraine
Project Type: Produced
Client: Perekusno
Product Launch Location: Ukraine
Packaging Contents: Nuts, dried fruits, snacks
Packaging Substrate / Materials: Flow Pack

TASK
We were approached by NaturFoods, an importer of nuts, dried fruits and candied fruits, in order to develop a brand snacks. Management decided to bring a new retail product to the market through different retail formats.

DECISION
To achieve this goal, the agency’s team created an understandable and cheerful brand “Perekusno”, the logo of which was based on the hero of “Kusaka”. The character will help build communication based on the character traits and behavior of the audience.

We have developed 13 bright and unforgettable images of everyone’s favorite nuts and dried fruits in order to remember with a smile about a healthy snack that fits in your pocket at a moment of slight hunger!

Each package has a unique design, individual bright themes and images. All illustrations have been developed based on the characteristic shape of the product, the country of origin, and the effect they have on the body.

We can already imagine how, from the shelves of local supermarkets, a dried pineapple enveloped in “star grandeur” looks at us in the image of Elvis Presley, humming legendary compositions in full. And nearby cashews lazily sprawled on a hammock to catch their breath and normalize the body’s work.

Thus, we give customers the opportunity to live a mini-story with each character in turn! Perhaps you want to start the week with a marathon in the company of energetic pistachios, and at the end plunge into the magical world of dreams with the real fidget Pippi.

The storytelling format will be appreciated by both adults and children. To make it interesting for everyone to collect a series of different products, each time replenishing the collection with new characters.