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7 Stick Chewing Gum

Design: Twins Ad House
Location: Turkey
Project Type: Produced
Client: Ceremony Gıda
Product Launch Location: Global
Packaging Contents: Chewing Gum
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

Brave packaging strategies and communication strategies were needed to be developed for the chewing-gum category- our start point for 7 stick. We designed a young, fun, brave and smart brand identity reflecting the codes of the new generation.

What's Unique?
In consideration of the “aspartame free” future representing the healthiness promise of the product and unique and expressionist, conscious consumption, technology addicted and anti-perfectionist attitude of the new generation.






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