Art of Tea – ‘The Elements’ Collection

Design: Saudamini Deshmukh
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Hari Kara
Packaging Contents: Herbal Tea
Packaging Substrate / Materials: Tin, Plastic
Printing Process: Digital printing

Herbal Teas are beverages made from the infusion of herbs, spices, or other plant material in hot water. Art of Tea is a tea importer and wholesaler based in Los Angeles, California. Their specialty is that they hand blend and custom craft the world’s finest organic teas and botanicals.

PACKAGING
With hundreds of infusions available in Art of Tea, it might be wearying for the buyers to identify their ideal flavor. The idea behind this packaging was to introduce a new collection that would characterize the flavors. The collection includes four flavors that contain herbal blends related to the element. Fire- Spicy, Water- Mild, Earth-Earthy, and Wind- Refreshing.

COLORS
The colors are derived from the mood boards created for each element. Each packaging consists of an open slit with different colors, which creates a sense of curiosity and a unique motif designed according to the elements. Staying true to the brand identity, the packaging is made of black tin boxes, with a transparent plastic base.

What’s Unique?
The components of the packaging can be reused as a pen stand, a planter, or in many different ways by using creativity and imagination. Each box has a unique debossed motif and color, with minimal design to create premium packaging.