Flavoursome by Myer | Christmas 2018

Senior Graphic Designer – Vicky Kan
Logo: Clemenger BBDO
Location: Australia
Project Type: Produced
Client: Myer Pty Ltd
Product Launch Location: Australia
Packaging Contents: Food Packaging
Printing Process: Offset / Foil Stamping

Flavoursome was a new festive food range that was created for the Australian department store, Myer. The persimmon colour is used, as we wanted to show that this range was closely and proudly tied to the Myer brand identity. The thin strip pattern identifies with threads of tinsel which resonates with celebration, gift-giving and festive seasons.