Gyulai Pálinka

Art direction: Halisten Stúdió
Spirit label illustration: Barbara Bernát
Spirit label layout and typography: János Kőrös
Photography: Richárd Kelemen, Barbara Bernát, János Kőrös
Location: Hungary
Project Type: Produced
Client: Gyulai Pálinka
Illustration: Barbara Bernát
Layout and typography: János Kőrös
Photography: Richárd Kelemen, Barbara Bernát, János Kőrös
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottle

Gyulai Pálinka manufactures high quality traditional Hungarian spirits since the 18th century. We were assigned to create labels for the limited edition series, which is the top category of the brand. The theme of the labels orbits around hedonism, luxury, high life, placed in the rococo era, reflecting on the founder Baron Harruckern’s historic period. We tried to capture the fun side of consuming pálinka by creating a sort of vivid fantasy world of exuberant life.

All labels feature the fruits that the flavors are made of, being organic part of the illustration, often having more to their meaning, or taking shapes of something else. The label family constantly expands with new flavors. The bottles are available in two sizes, 0.35l & 0.05l.