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Aylesbury Estate: QO5

Agency: Harcus Design
Designer: Annette Harcus
Photographer: Stephen Clarke
Location: Australia
Project Type: Produced
Client: Aylesbury Estate
Product Launch Location: Oceania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

In a family business the people involved need to wear many hats. Between cattle breeding, pasture management, a focus on sustainability and the environment, grape-growing and directing the winemaking programme, Ryan Gibbs is the driving force behind Aylesbury Estate, Western Australia.

The Aylesbury Estate story is steeped in history, named after the English town from which the Gibbs family hailed. James Dagley Gibbs originated from Aylesbury, Buckinghamshire and migrated to the Australian colony, Western Australia in 1844. James’ son Samuel was a pioneer in the Ferguson Valley – part of what is now the Geographe wine region. This pristine environment is incredibly well suited to the production of high-quality grapes, which in turn helps them to create beautifully complex and balanced wines.

Their pioneering forefathers emigrated from England to the Ferguson Valley over 140 years ago. At that time they were issued with a ‘brand’ to earmark and identify their livestock. The family’s brand ‘QO5’ became their unique symbol of family heritage and quality. It also has become a talisman of the insight and foresight in cultivating their deep knowledge of the land into the crafting of wine, from the ground up.






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