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Madierine 100% Fruit Wine

Design: Ajita Patil
Location: India
Project Type: Student Project
School: MIT Pune
Packaging Contents: Wine, Jamun, Jackfruit, Kokum
Packaging Substrate / Materials: Glass bottle, Paper label
Printing Process: Offset

"Wines are palette cleansers. Every bite is a new bite."

There are many locally manufactured wine from ingredients which are excessively grown in local regions and are not widely known among the urban market.

Madierine Fruit Wine comes in 3 different flavours of fruits (Jamun, Jackfruit and Kokum) which are locally produced in tropical region of western Maharashtra, India. The Brand promise is to take local inspiration and giving urban approach.

BRAND CONCEPT
Introducing the unique wine brand which is an absolute organic product handpicked from farm & transported to your table. The sheer uniqueness lies in its processing where we make sure it is bottled with love & hope to create memory to cherish forever

DESIGN STRATEGY - STAMP THEME
Madierine fruit wine brand stands for modernity encapsuled within the nature's aura. In this crazy, fast paced times of social media, we still wish to stick to our roots by embracing the postcard theme. When you gift our madierine wine to your loved ones, they will not only experience the authentic taste but will also be taken into nostalgic trip of good times. The joy of getting the stamped post card in this era is beyond comparison to 100 notifications on facebook.

Design elements include geometric pattern inspired from rangoli design (popular art form Maharashtra, India) giving the look and feel of premium and as well as keeping the local roots intact.
What's Unique?
Most of the urban people are unaware of the local fruits across the country, yet they are keen on trying new authentic local drinks. People these days are curious and experimental in trying out local flavoured wine and restrict not just to grape wine.

Madierine's uniqueness lies in its processing where we make sure it is bottled with love & hope to create memory to cherish forever.





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