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Afsana Wines

Design: Harshita Gupta
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, foil stamping, embossing

Afsana Wines are Litchi flavored wines from Bihar, India.

The wine celebrates the love of Emperor Shah Jahaan and his queen, Mumtaz Mahal. The story was that the Emperor had fallen for the queen to such an extent that he wanted to show her that she would be treated no less than a King at his palace> To indicate her equal contribution in political matters, he sent her 100 bottles of a locally made wine which was prohibited for women to drink.

Hence the brand manufactures only 100 bottles annually and they are only sent by invitation to a few selected. Wine stalls for prestigious wine tasting events have also been designed.

What's Unique?
  1. The Violet designs on the bottle are derivatives of Marble Carvings at the Taj Mahal.
  2. The wine has a Litchi flavor which is locally grown in areas where the couple used to spend leisure time.
  3. For the second(black bottle) Design Direction, actual portraits of the kind and queen were illustrated.
  4. The flavors have been named 'Badshah' and 'Begum' with varied alcohol and sugar levels. Begum has a more subtle mix of the ingredients such that when one tastes it, the emotion of the queen lifting her veil can be experienced.





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