Ambrosia

Design: Rishi Jamdar
Location: India
Project Type: Student Project
School: MIT institute of design
Tutor: Rajendra Thakre
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Paper bag

Ambrosia is a hypothetical company which sells indigenous wines from three specific states of India. These wines are not available to the urban population and hence this company brings forward these unique alcoholic beverages. Sonti is a rice wine which originates from the state of Orissa, Mahuli from the state of Jharkhand which is a wine made from Mahua flowers, Toddi which is a Palm leaves wine originating from the state of Kerela.

The Label for each wine represent the specific State’s tribal/ folk art, portraying it’s traditional and cultural aspects. Orissa is famous for it’s Pattachitra art-form which is represented in the form of an artistic facial structure on the Red bottle of Sonti Wine. Sohrai art form is a specialty of Jharkhand and is represented by deers on the Brown bottle of Mahuli Wine. Kerela is known for it’s Kathakali dance form which requires the dancers to paint their faces in vibrant colors and this particular design has been adapted on the Green bottle of Toddi Wine.