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ВИЙ

Design: Sofa Spiridonova
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Oksana Paley
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium

The packaging of the energy drink VIY was created based on the mystical story “ VIY ” by Nikolai Vasilyevich Gogol. The display font conveys the mysticism and mystery of the work.

The font uses decorative elements - crosses, which is a reference to the theme of faith in the work, a combination of red-orange and black as a confrontation between good and evil.

An energy drink as a supernatural force or something mystical helps to cheer up, after a stormy sleepless night, VIY will help you to “lift your eyelids”.






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