Showing Posts With:

Borreo Wine

Design: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Silverado Vineyards
Product Launch Location: Americas
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper

Affinity Creative Delivers Retro Style for Borreo, a New Wine Project From Silverado Vineyards

Silverado Vineyards, the iconic Napa Valley winery founded by Diane Disney Miller and Ron Miller in 1981, recently tagged Affinity Creative Group to brand a new portfolio of wines, called Borreo, in accordance with Silverado's 40th anniversary.

Felix Borreo was an Italian immigrant and Napa grocer who purchased property near Napa Valley's Soda Springs Resort and built a stone and redwood winery in 1888, where he planted grapevines, fruit and olive orchards. In 1992, Silverado's founders - the Miller family - purchased the site and named the vineyard the Soda Creek Ranch.

Today, Silverado winemakers, Jon Emmerich and Elena Franceschi, craft Sangiovese, Rosa, Zinfandel and Kerner, as well as Olive Oil, all sourced from the property. In honor of Felix Borreo, Silverado renamed the vineyard Borreo Ranch, and wanted a brand and label design to evoke the story of Felix and the property.
Affinity Creative Group's mission was to respectfully reference Borreo's rich heritage without resorting to the typical and expected wine label visual cliches. Additionally, the new brand needed to acknowledge Silverado's stewardship of this unique vineyard and its unexpected varietals.

"When the Atlas fire in 2017 destroyed the historic ghost winery on this historic property, we knew we needed to do something special to honor the legacy of Felix and the site," noted Silverado Vineyards president Russell Weis, "So we decided to mark our anniversary by renaming our Soda Canyon Ranch in honor of Borreo; producing wine bearing his name, reflective of the quality of the fruit, and bottled in a package inspired by his era."
Affinity gladly accepted the challenge, creating a highly distinctive label design system. The Borreo branding is bold, splashed across the label in an upward sweeping band that nicely bridges the classic and contemporary worlds of typographic design. Unexpected, vintage-inspired colors change by varietal, providing contrast and patina to a range of beautiful drawings with a retro vibe.

In close collaboration with Affinity, the illustrations on the label feature the property's botanicals, designed by Annabelle Rey Miller, fourth generation winery owner and great granddaughter of Walt Disney. Her realistic depiction of grapes, lemons, pomegranates, and other fruits serve as a focal point for the label and provides a natural 'stage' for the Borreo brand name.

1 comment: Borreo Wine

  1. Good day friends. The truth is that GREAT MOTHER IS REAL AND UNIQUELY POWERFUL. Contact the Great Mother today and she will help you. when my husband left me for another woman, i thought that was the end but i contacted many spell casters but there was no positive responses and everything seemed not to be working and i was losing my mind until my cousin told me about the GREAT MOTHER who also helped her to bring back her man and also helped her to cure her herpes disease. I gave it a try and i contacted the Great Mother on her Website and i saw various testimonies about her on her good works how she has helped a lot of people. I explained my problems to her. she laughed and told me that, everything will be okay again and that she will help me bring back my man in 3 days time. I actually thought that it was a joke but since i had no other options, i gave it a try and i did what she instructed me do and to my greatest surprise, my man came back to me begging in 3 days time just as she told me. Contact the Great Mother now on her website:   and you can also reach her on her email:  or you can equally contact her on her whatsapp number: +17025514367


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.