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Dipsum Momos

Design: Meera K
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Ranjana Dani
Packaging Contents: Frozen Momos
Packaging Substrate / Materials: Paperboard

CURRENT SCENARIO
During the pandemic, the Indian frozen foods market reached a value of INR 105.6 billion in 2020. The market consists of frozen vegetables, frozen fruits, frozen vegetable snacks, and frozen meat products. The people who have shifted to the frozen food scene have the purchasing power, like to try new things & choose to go for safer options as far as their eating habits are concerned.
  • With improving living standards people prefer convenient food products that offer less meal preparation time and ease of consumption.
  • India’s large young population and influence of western food culture have changed their food habits and lifestyles.
  • Manufacturers are constantly producing new product variants.
  • India’s booming e-commerce sector has further propelled the growth of the market.
  • Online platforms offer high product visibility.

DESIGN INTERVENTION
  • Indulging in the flavors of traditional Momo with a variety of sauces from its origin.
  • Providing authenticity to the Momo-loving audience by offering a variety of different sauces. E.g., Northeast hot sauces.
  • Providing a safer hygiene option than the street food stalls in much safer containers.
  • Use of reusable containers to reduce plastic takeout container waste.
BRAND STRATEGY
Dipsum Momos is crafted for those passionate about Momo, and value authenticity to boggle the buds of people from across the world with the traditional delight from Tibet and Nepal. The brand brings you authentic-tasting frozen Momo with a variety of sauces made with the original herbs that have been defining the taste of the Himalayan Momo since historical times. We spread the luscious taste of Momo, a traditional Nepalese Tibetan delicacy, to your homes in frozen form and easy to prepare. We are advocates of healthy living! Like the brand name, “Dipsum” is a fusion of the traditional name of Momo- DIMSUM and the word DIP (the brand offers a variety of sauce dips). We bring a series of tasty, drool-worthy, snackable bit-sized varieties of Momo and dips.





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