Exotic Shampoo Concept

Design: Tanya Dunaeva
Location: Russia
Project Type: Student Project
School: Russian Higher School of Economics (HSE Art and Design School)
Tutor: Leonid Slavin
Packaging Contents: Soap
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital printing

How many exotics are there in our lives? Not really that much. There is a lot of flashy design around. But it is always necessary to find a golden balance between shocking and branded professional design, which can develop a good taste in design in the mass.

The basis of the packaging design concept is a unique typographic solution that reminds us of modern / youth street art culture, covered with a smooth white-purple gradient background.

This design is aimed at young people with the body (and not only) and soul of people who lead an active and healthy lifestyle.

Special thanks are due to the Russian Higher School of Economics (HSE School of Art and Design) and personally to Leonid Slavin, Head of the Master’s program “Art Direction”.