FATHERHOOD: Celebrating The Bond With Beer

Design: Sailee Sanaye
Location: India
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Can and Glass Bottle
Printing Process: Digital Printing

Strength. Support System. Friend. Guide. Idol. These are the words I utter when I think of my father. I’ve seen many others utter them too. Fathers hold your hand as you take your first step, catch you when you fall, hold the back of your cycle as you learn to ride it, teach you to drive, play dumb games with you, crack silly jokes and enjoy a good beer with you. Fatherhood isn’t just a feeling, it’s a way of life. As father’s day comes near, it seemed to be the best opportunity to pay a homage to all the amazing fathers and father-like figures around the world.

The feeling you get on a sunday, coming home after a crazy outdoor day spent fishing or trekking with your father and enjoying a couple of beers reminsicing the memories you have made so long. Or when you’re watching the games and there’s not a dull moment accompanied with sports, a cheerful father and beer. When it comes to fathers and celebration, you can’t go wrong celebrating it with a beer.

What’s Unique?
Fatherhood is a Beer manufacturing brand speculated to capture the essence of the bond between father and his child. The beer is available in both Beer Cans (300ml) and Beer Bottles. This Sunday 20th June 2021, celebrate the spirit of Father’s Day with good ol’ FATHERHOOD Beer.