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IDI

Design: Céntrale
Location: Mexico
Project Type: Concept
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, Foil, Paper, Cardboard, Wax
Printing Process: Offset, Foil stamping

IDI is a boutique distillery that makes gin by hand in Zimbabwe, Africa. Our mission was to create a brand and packaging that represented African culture in a luxurious way, thus achieving an identification with the local public and at the same time positioning ourselves as an exclusive product, excellent for commercialization with tourists and internationally.

The isotype is created from the “Flame Lily” flower proclaimed as the national flower of Zimbabwe, thus making it an original and representative element of the region, expressed in an organic and fluid way. In the center is a circle

For the packaging we created a label and box that would convey the quality of the product and at the same time capture its artisan and natural side, in this way we generated a series of digital illustrations with soft and organic strokes to maintain harmony with the isotype. As a color palette, warm tones are used to represent the characteristic colors of the flower and it is contrasted with a dark blue to achieve a striking and at the same time elegant appearance.






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