Peak dried fruits

Design: Aram Atyan
Location: Armenia
Project Type: Produced
Client: Peak
Product Launch Location: Global
Packaging Contents: Dried fruits
Packaging Substrate / Materials: Aluminium, plastic
Printing Process: Flexography

PEAK is a completely new brand of a Canadian / Armenian company based in Canada.

The company produces high quality dried fruits from organic natural ingredients. At this moment they have 4 flavors of dried fruits, which are Apricot, Peach, Black plum, and Tomato. Each product contains unique flavor, it is organic and natural.

I came up with a unique solution. I decided to build a parallel world of big fruits. In this world people are climbing up to the plum hills, they drive on the tomatoes, hike beside big peach etc.