Tayfeh Pistachio

Design: Taha Fakouri
Location: Iran
Project Type: Produced
Client: Tayfeh Pistachio
Product Launch Location: Global
Packaging Contents: Pistachio
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

In ancient Iran, the deer to symbolize the glory of the rulers, in East Asian countries a symbol of sharp legs and longevity with dignity and in mythological beliefs deer is a symbol of physical strength and strength in running. Its horns are a symbol of the sun and exaggeration in the show. The horns represent herding and agriculture.

Deer antlers are associated with the crescent moon, and wherever there is deer, there is water. For Indo-Europeans and Central Asians, the deer is a sacred animal and in most works of art is inspired by the symbol of the deer and its horns.

So for pistachios, a plant that grows completely from the heart of nature and is connected to nature, I used a deer with horns that stretched to the heights of the sun.

But really up to the heights of the sun? but how?

“The concept of space in Iranian painting is related to another world, it has dimensions independent of tangible place.” It is a world beyond time and space whose beings have existed according to a general and eternal pattern, and the artist designs some parts of his curtain with special exaggerations or uses the law of mirrors with a new expression by personal initiative or by following certain methods. Takes.

I have tried to exaggerate and combine the Iranian painting and traditional design with my thoughts, and the aim of this work is to achieve a global image from the perspective of thinking and paying attention to the Iranian aesthetic dimensions. Shakiba through the use of flat, vivid, varied, symbolic colors, setting aside perspective and light shadows, the image of slow lines and sharpening and simplifying forms in Iranian painting.

And observing all these things to create a good package for good sales means: each package for the consumer must offer a variety of attractions. The attraction of preservation and maintenance as the primary attraction, the attraction of design and beauty, because human beings inherently seek beauty, and in general, the attraction of packaging is a combination of container and container or appearance and content or package and goods in appropriate forms and designs. It is convenient.

But really up to the heights of the sun? but how?

I have tried to exaggerate and combine the Iranian painting and traditional design with my thoughts, and the aim of this work is to achieve a global image from the perspective of thinking and paying attention to the Iranian aesthetic dimensions. Patience through the use of flat, vivid, varied, symbolic colors, setting aside perspective and light shadows, the image of slow lines and sharpening and simplifying forms in Iranian painting.