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Taylor & Smith Whisky

Design: Megan Perkins
Location: Australia
Project Type: Produced
Client: Taylor & Smith Distilling Co
Photographer/Videographer: Jesse Hunniford
Product Launch Location: Australia
Packaging Contents: Tasmanian Single Malt Whisky
Packaging Substrate / Materials: Glass, Wax, Acrylic, Aluminium
Printing Process: Screen Print

Whisky packaging design and launch campaign for Taylor & Smith Distilling Co.

A boutique distillery synthesising the Tasmanian Landscape into small batch, experimental spirits.

Bold colours, a recognisable brand quality, reflect the key ingredients and their environmental influences - single malt barley, pristine glacier lake water, the sun and the clear blue sky. A striking, re-usable display box houses the first release bottles and allows the light to reflect, permeate and showcase the golden liquid.

Sunshine is a metaphor for the smooth, warming spirit and is central to a campaign that challenges industry cliches.

What's Unique?
Custom display case, hand waxed and numbered bottles, distinct and contemporary product positioning in the whisky category.

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