Glucon D

Design: Navya Rela
Location: India
Project Type: Student Project
School: Rffles Design International
Tutor: Chaity Tan
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminuim
Printing Process: Flexography

Glucon D is an energy drink based in India. It contains Glucose that helps replenish body glucose. The original Packaging of Glucon-D comprises a box and has two layered packaging which once opened cannot be resealed. As a result the inside material ie. the glucose powder gets solidified when exposed to moisture and becomes lumpy. The contents being a powder keeps falling from the box resulting in the wastage of the material. It does not fulfill it’s sole purpose as an instant glucose because of it’s inappropriate packaging.

The packaging solution is in the form of Ready to Drink energy drink which solves all the problems, is easy to carry and serves it’s purpose of being an instant solution.

What’s Unique?
In India, the ready to drink culture is not so prevalent and as the times are changing it’s essential to have more options of an instant energy drink. The energy drink has various fruity flavors to attract consumers. It will allow people to enjoy it’s benefits anywhere. As an energy drink with glucose content, it is definitely a healthier option.