Green Culture

Designer: Natalia Radnaeva
CG designer: Valentina Parshikova
Location: Russia
Project Type: Student Project
School: HSE art & design school
Tutor: Leonid Slavin
Packaging Contents: Seeds
Packaging Substrate / Materials: Paper, glass

GREEN CULTURE — seeds of indoor plants. For our target audience indoor plants are a part of decoration. Therefore, a houseplant should fit into the interior. The idea is pretty simple. When you have plants at home the tend to cast shadows. And also there are different lighting conditions through the day. Various interiors, walls and textures make graphic design itself. To sum up, it is the shadows and different lighting (morning, afternoon, evening) that give life and beauty to the room. I can also name a concept by plant ‘testers’ due to its unique form factor that looks life a perfume testers.