Grow Yumm

Design: Angelina Kopilevich
Location: Russia
Project Type: Student Project
School: hsE Art & Design School
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Seed balls
Packaging Substrate / Materials: Paper pulp, paper
Printing Process: Flexography

Grow Yumm are seed balls with seeds of edible plants.

The target audience of this brand is culinary specialists. They don’t want to dig with the ground, but they want a window sill filled with pots of herbs to use while cooking. The composition of the sets is aimed at culinary specialists and the plants are divided by cuisine and by purpose for cooking (Italian cuisine, Asian cuisine, edible flowers for decoration). Thus, it will be easier to navigate when choosing the right crops that are relevant for cooking.

The balls themselves consist of special soil, vermicompost and plant seeds. The fertilizer inside the bomb helps the seeds get the nutrients they need for germination, making this whole process easier. It is enough to put the bombs in a pot with soil, water in accordance with the information on the package and wait for the germination. Germinating seeds in this way makes it easy to get into the process of growing, avoid dirt from touching the ground and learn how to grow edible plants effortlessly.

Seed balls are packed in a paper pulp box like eggs are usually packed, so that they are not damaged during transportation, such material is also environmentally friendly as it decomposes well. The graphic solution is based on the image of a ball made with felling and crops “growing” from it. Crop names and small information are written by hand to create the feeling of something man-made and kitchen. The packaging allows you to quickly navigate when choosing the right seeds, since it has color navigation, small typographic details and plant names are indicated in different colors.

What’s Unique?
The very product – seed balls is unique. It helps to grow edible plants easily. The form factor is also unique. Typically, seed packaging has a standard paper bag form factor, and these seed balls are packed in a paper pulp box like eggs are usually packed. This allows you to immediately stand out on the shelf. And also the sets are unique, because they are aimed at culinary specialists.