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Ivorian Spirit

Company: Ivorian Spirit
Agency: SyGZ
Founder & designer: Sy Gauze
Photography: Haryco Branding & Design
Location: Canada
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: Hibiscus drink
Packaging Substrate / Materials: Plastic bottle

Bissap is a special herbal tea made from hibiscus popular in tropical countries. In Ivory Coast, we have a special recipe called Bissap popular for its antioxidant and soothing properties.

The label's aesthetic aimed at letting the drink's strong color dominates while still providing a sense of presence. The drink gets bubbly when shaken even though it is not fizzy.

Inspired by streetwear/street graphics style, the bottle displays an exaggerated repetition of the product name. Providing that eagerness for recognition in this crowded space.

Ivorian Spirit represents the starting point where the unknown, the eclectic, the new gets introduced into the food and beverage industry.

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