Kind tea

Design: Wishnia
Location: Ukraine
Project Type: Produced
Client: mishamaxtea
Product Launch Location: Europe
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Viktoriia Korytina, [1 июня 2021 г., 16:16:20]:
Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne muscular dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, happiness, and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkiv, Ukraine and they also experience the fight against the disease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.

But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centers, etc. in order to ask them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!

What’s Unique?
The new design helped to attract local entrepreneurs to the sale of charitable products. We drew public attention to such a rare disease.