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Design: Dhaval Modi
Location: India
Project Type: Produced
Client: MatsyaKing
Product Launch Location: India
Packaging Contents: Tuna Pickles, Shrimp Pickles, NonVeg Pickles, Pickles
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen Printing

I have worked on two pickle packaging; shrimp and tuna pickle. The choice was made in favour of Red and Green two main colors of most pickle products so we have used green for tuna and red for shrimp and as background, we have used an imitation of light old style background for the old recipe and sea wave elements for representation of the seafood.

What's Unique?
On the front, we showed the main glimpse of the product and also abandoned the use of illustration that facilitated the information perception of the packaging and created a vintage look.

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